Demo's by Paul Merchant & Joey Bevan for Kryolan, Mac Pro, Kenny Myers for PPI, Vincent De Monfreid,
Bloody Marvellous and Daniel Parker for PAM London
If you're a makeup artist and you don't know about UMA Expo that is entirely possible since it only had it's 3rd annual show last week in London. UMAE is an annual, UK based, professional show for makeup artists and if you've been to IMATS it is nothing like that; there are no huge crowds stopping you from reaching the stands or the talks you want to get to. I will admit I haven't been to an IMATS show in maybe 8 years, the last one I attended was crazy busy, difficult to circumvent and was impossible to reach the stands to see or purchase anything as the crowds were so thick. Last weeks UMAE was a completely different experience, it's like the grown-up responsible show that's a pleasure to attend. It is much smaller and not excessively busy, very easy to walk around and easy to get in and out the classes and demo's back on to the main floor. The brands on sale are only brands that professionals use and it's a fantastic opportunity to buy kit supplies at very good discounts and get to see products being used and ask lots of questions from knowledgable people who have time to answer you. The best part of the show is that it really is only frequented by professional makeup artists who are working in the industry, you are very likely to be standing next to Catherine Scoble the BAFTA winning makeup designer of This Is England or Mark Coulier, Oscar winning makeup co-designer for Grand Budapest Hotel, also shopping and chatting with friends and colleagues.
Chris McGowan, the lovely guy who started UMAE, is really big on education and you can see that throughout the show. The education over the weekend was another level, a truly fantastic opportunity to really watch and learn from some of the best working artists in the business, as well as getting full demo's from suppliers themselves who actually make or supply the products. There were continued classes going on all through the weekend by the main pro brands; Mac Pro had various pro classes and workshops by senior pro artists. Kryolan had various classes including a red carpet contouring class and demos by Paul Merchant with incredible styling by Joey Bevan, as did Illamsqua, House of Glamdolls, Tattooed Now and airbrushing classes by Mistair/Sterex. There were workshops held by brilliant makeup artists who regularly work in Film and TV; Brian Kinney for Full Slap FX ran two different classes on flat silicone moulds, Stuart Bray had a painting skin tones on silicone prosthetics class and Mandy J Gold demo'ed a fab avant grade medieval makeup. Also among the plethora of speakers talking was Oscar winning master makeup artist Greg Cannom. The classes and talks were additional to the fantastic demo's taking place at the stands on the main floor (the amazing Kenny Myers, Stuart Bray and Dan Gilbert at the PPI stand (where I like to hang out), Shaun Harrison at the PS Composites stand, tattoos by Daniel Parker and burns by Rob Crafer at PAM London, and body painting by JT Makeup Studio to name just a few). The speakers and classes were extremely well thought out and I wanted to go to all of them.
Demo's by Shaun Harrison for PS Composites, PJ Merchant for Kryolan, JT Makeup Studio, Rob Crafer for PAM London, Stuart Bray for PPI, and Screenface
It's only UMAE's third year and while I love the size it is now I'm sure it will continue to get bigger and busier every year. My advice to all professional UK hair & makeup artists.. if you are interested in education, learning and getting great discounts from brands you can only get from the professional stores such as PAM, Screenface, Charles Fox, Love Makeup, MaqPro and Guru then it's worth the trip to London to do your shopping at the show and soak up the ridiculous amount of knowledge that is in that room. I've never been anywhere that is so completely dedicated solely to professionals and it's utterly at your fingertips to take as much from it as you want to.
Also, while I have your attention, UK hair & makeup artists who work on screen, please, please visit and join NASMAH.
Ps. Check out my 'Meet The Artist' interviews, a great learning resource and really interesting readings with brilliant artists whose careers go back decades.
You can follow me on Twitter here and Instagram here (@anniemakeup).